WTA renews partnership with Sony

Tennis Betting Lines

03/08/2010 - St. Petersburg, FL (Sportsbook Betting Lines) - The WTA Tour and Sony Ericsson announced a two-year extension of their existing partnership on Sunday.

The deal will now keep Sony as the lead global sponsor for the tour through to the end of 2012.

"We are very pleased that Sony Ericsson will remain our partner and we look forward to continuing to deliver to fans and taking women's tennis and Sony Ericsson to new heights through our joint vision for the future of the sport," said Stacey Allaster, chairman and CEO of the Sony Ericsson WTA Tour.

Sony began partnering with the tour in 2005.

Wwwmsnmusic Tennis Betting News

<< Trail Blazers-Nuggets, Box
PORTLAND (106)Batum 2-7 0-0 4, Aldridge 6-14 4-5 16, Howard 4-6 0-2 8, Miller 7-15 5-6 19, Roy 3-14 5-6 12, Fernandez 5-9 0-0 14, Pendergraph 0-0 0-0 0, Bayless 6-10 9-11 24, Webster 1-6 1-2 4, Cunningham 1-1 3-4 5. Totals 35-82 27-36 106.DENVER

<< Durant, Thunder drop Kings
Sacramento, CA (Sportsbook Betting Lines) - Kevin Durant scored 27 points, grabbed eight rebounds and dished out five assists, and the Oklahoma City Thunder stayed hot with a 108-102 win over the Sacramento Kings. Russell Westbrook added 21 points a

<< Patriot League Tournament Recaps
Easton, PA (Sportsbook Betting Lines) - Jared Mintz hit the go-ahead jumper with 35 seconds left and finished with 14 points, as Lafayette held on for a 66-63 win over Holy Cross in the Patriot League semifinal. Jim Mower had a team-high 17 poi

<< Twins closer Nathan to undergo tests on elbow
Fort Myers, FL (Sportsbook Betting Lines) - Minnesota Twins closer Joe Nathan traveled back to Minnesota on Sunday to undergo an MRI and CT scan on his surgically repaired right elbow. Nathan felt tightness in the elbow on Saturday against Boston

<< BC Lions extend QB Printers
Vancouver, BC (Sportsbook Betting Lines) - The BC Lions announced Sunday that the team has signed quarterback Casey Printers to a contract extension. Terms of the deal were not disclosed. "Casey has demonstrated that he's not only a gifted and ex

Blazers C Przybilla to undergo surgery again >>
Portland, OR (Sportsbook Betting Lines) - The Portland Trail Blazers announced center Joel Przybilla will undergo surgery on his right patella tendon after he slipped in the shower at his home in Milwaukee, Wisconsin. Przybilla first ruptur

Anthony leads Nuggets past Blazers >>
Denver, CO (Sportsbook Betting Lines) - Carmelo Anthony posted 30 points to lead Denver to a 118-106 victory over Portland in a Northwest Division battle. J.R. Smith chipped in 22 points, and Chauncey Billups ended with 21, as the Nuggets shot 58.

Hornets aim to stop skid vs. Warriors >>
(Sportsbook Betting Lines) - The New Orleans Hornets are in danger of recording their longest losing streak in three years. Fortunately for the struggling club, it'll be facing one of the NBA's poorest road teams when the Golden State Warrior

Minus Parker, Spurs ready for clash with Cavs >>
(Sportsbook Betting Lines) - News out of San Antonio wasn't good this weekend with the recent hand injury to Tony Parker. The Spurs hope they can get by without one of their leaders starting with tonight's showdown against LeBron James and the Cleveland

Hawks aim to bounce back against reeling Knicks >>
(Sportsbook Betting Lines) - The Atlanta Hawks didn't open their current road trip the way they had planned this past weekend, but seem to have a good shot at bouncing back Monday night against the New York Knicks at Madison Square Garden. Atlanta ha

Big East Conference odds

Work left to do: Villanova, Syracuse, DePaul, West Virginia, Providence

Notre Dame and Louisville appear to have done enough to make the move, so we'll make them locks. The Cardinals, despite a modest RPI, are trending way up and have clinched at least a tie for third in the Big East, which should be more than enough with their pair of big road wins. Villanova got back to .500 and gets back to more solid footing. Syracuse got a very important road win and crippled a fellow contender in the process. West Virginia's fate could be in its hands Tuesday at Pitt.

Work left to do:

Villanova [18-9 (7-7), RPI: 21, SOS: 5] Pounded Rutgers to get back to .500. If Cats can get their last two (at UConn, vs. Syracuse), that should be enough with strong computer numbers and a host of wins away from The Pavilion. The Cats have beaten Texas and swept the Big 5 (never easy in Philly), but have a couple of losses to bubble teams (Xavier, Drexel), too. I still think they'll be OK, possibly even at 8-8.

Syracuse [20-8 (9-5), RPI: 53, SOS: 62] History says 10 wins will be plenty, but it might be hard for the Orange to get that last one with a final two vs. G'town, which is trying to win the league title, and at Villanova, which will be desperate for a W. The relative lack of nonconference heft and the weak computer numbers are still concerns, but the Orange have won four in a row and got a very, very big win at Providence on Saturday.

DePaul [16-12 (8-7), RPI: 54, SOS: 18] Beat Cincy and should get past South Florida to get to 9-7, but then what? They have beaten Kansas and Cal (right after the DeVon Hardin injury) earlier this season, but also have lost to Bradley and Purdue, among others. They'll likely need a couple of BE tourney wins, too, but we'll see ...

West Virginia [19-7 (8-6), RPI: 58, SOS: 125] The game at Pitt on Tuesday night could decide the Mountaineers' fate (barring a deep tournament run). They can still get to 9-7 in the Big East without it by beating Cincinnati, but the nine wins would be against UConn, Villanova, St. John's, South Florida, DePaul, Rutgers, Seton Hall twice and the Bearcats. Beating bubble foes is fine, but where's the beef? Outside of beating PG-less UCLA in nonconference play (still a top quality win), there's not a lot to fall back on (besides maybe NC State). WVU vs. Syracuse would be an interesting debate, as the teams don't play in the Big East regular season. WVU has the best win, but Cuse has played the much better schedule.

Providence [17-10 (7-7), RPI: 70, SOS: 33] The Friars likely saw their at-large hopes die at home in the four-point loss to Syracuse, barring an unexpected run to the Big East semis or more. The RPI, bad already, won't be helped by playing St. John's and South Florida in the final two league games.

For more March Madness odds go to MySportsbook.com

For more College Basketball betting lines go to BettingExpress.com

To visit this online sportsbook got to MySportsbook.com - this sportsbook accepts credit cards.


Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.